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| The Importance of building a List |
By:
Javier Salces |
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The Importance of building a List
Copyright 2005 Javier Salces
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Out of all the possible approaches to affiliate marketing,
lead capture and list building represents the smartest and
most effective option.
Why?
A lost visitor is a lost sale. A lost visitor is the loss
of potential repeat sales. Think of it this way: you're
putting time and money into your advertising. If you
aren't capturing your visitor's email addresses, you're
basically throwing all of that traffic right down the drain.
When you capture your visitors to your list, you open a
whole new world of profit opportunities - not just for the
short term, but for the long term as well.
The Benefits of List Marketing
- You can educate your prospects. This will increase your
conversion rate by giving you the opportunity to turn
hesitant prospects into enthusiastic customers.
- You can market to your prospects over and over again.
Your long term profit potential exists in repeat sales.
Never work for "just one sale".
- You can double your return on investment while lowering
your advertising costs. Once you've got a list in place,
you don't have to limit your offerings to just affiliate
product. You can bring in any additional, related products
of interest to your list and make sales immediately without
going through the same advertising process all over again.
Can you see the benefits yet?
Why spend money over and over again sending people to
the same page and "hoping for a sale", when you can capture
them to your list and have full control over the conversion
process?
Any other approach leaves you at the mercy of the
merchant's web copy and the customer's mindset at first
contact. You've got to lure your prospects in and expose
them your message multiple times. This will save you so
much time and money you'll wonder why you ever did it
any other way.
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Discover how to make big profits from a small mailing list.
Forget struggling to build a big list and focus on getting the
Most profit possible from ANY sized List. For more info:
http://www.best-seller.biz/split/coastline/profits
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