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| Developing a Highly Profitable Opt-In List |
By:
Shelley Lowery |
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Developing a Highly Profitable Opt-In List
By Shelley Lowery
An opt-in list is the absolute most effective marketing
tool available on the Internet. Not only do they provide
you with a direct line of communication with your target
market, but they also enable you to develop a trusting
relationship with your subscribers.
The key to using an opt-in list effectively is to develop a
large subscriber base. Not just a large subscriber base,
but a list of targeted potential customers.
Although a large opt-in list is an important part of your
success, the quality of your publication is even more
important -- both will play a very important role.
If you really want to build a massive opt-in list, you MUST
provide your potential subscribers with an incentive. The
competition on the Internet is fierce. No longer can you
simply tell your visitors what your publication will
provide and expect a large percentage to subscribe. It
simply won't work. You MUST give your visitors a reason to
subscribe.
Incentives
Using incentives is a highly effective method of obtaining
new subscribers. However, your incentive must be of value
and be of interest to your target audience.
Some popular incentives include:
=> Exclusive ebooks that provide valuable information
=> Special exclusive reports
=> Special software programs
=> Provide access to a "members only" area of your website
=> Provide a service
=> List their website within your Directory or Search
Engine.
In order for your visitors to receive your incentive, they
must agree to receive your publication.
Pop Windows
Although pop windows can be irritating if not used
correctly, they provide a highly effective means of
obtaining new subscribers. The key to using pop windows
effectively is to combine them with your incentives.
If you would be interested in adding a pop window to your
site, I highly recommend the "Pop-Window Generator" at
Willmaster.com. This powerful online utility will enable
you to fill out a simple form and instantly generate the
pop-window code for your pages. This generator will enable
you to select the type of pop-window, set the length of
cookies, and completely customize the look and feel of your
window. The only requirement to use this free utility is
that you must be a subscriber of WillMaster Possibilities.
This is a great publication and I highly recommend
subscribing.
http://willmaster.com/possibilities/members/
This is a prime example of using incentives...
Keeping Your Subscribers
Now that you know how to develop a large subscriber base,
we'll focus on how to keep them.
Developing a large subscriber base is the easy part,
keeping them will be a little more difficult.
The key to keeping your subscribers is to provide quality
content that teaches or informs in regard to the subject
matter. You must provide your readers with unique content
that can't be found in any other publication.
Although providing original content can be a lot of work,
it is well worth the effort. Not only will it provide your
readers with unique content, but it will also enable you to
build your credibility and gain your readers' trust by
sharing your expertise.
Although providing some original content is an important
part of a great publication, it is perfectly acceptable to
run articles written by other authors.
You can find a wealth of quality, free articles on a
variety of subjects at the following web address:
http://www.web-source.net/free_articles.htm
Editor's Note
Another very important part of a successful publication is
an Editor's Note section. This section will enable you to
talk to your readers and develop a trusting relationship.
You can also use this section to provide recommendations.
There's absolutely no better way to develop a relationship
with your readers than by including an Editor's Note
section.
Advertising
A great way to increase sales with your publication is to
run sponsor ads. Not a list of classified ads like you see
in many publications, but instead, run five or six sponsor
ads depending on the size of your publication.
These sponsor ads can be ads promoting your products, your
affiliate or even ad space you sell. Place one ad at the
top of your publication, a couple within the article you
run and work your way down the publication.
Sponsor ads should be clearly marked and only promote
legitimate products and services.
Conclusion
No matter how many new subscribers you may acquire, the key
to a successful opt-in list is keeping them. The
relationship you build with your subscribers will determine
your success. Above all, you must provide your readers with
quality content. They subscribed to your publication for a
reason. If it doesn't meet their expectations, they'll
simply unsubscribe.
Once you've developed a trusting relationship with your
subscribers, your personal recommendations will be a highly
effective means of closing sales. However, it is very
important that you only recommend a product or service that
you truly believe in. Your professional reputation depends
on it.
Copyright © Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design
course, Web Design Mastery. http://www.webdesignmastery.com
And, Ebook Starter - Give Your Ebooks the look and feel of
a REAL book. http://www.ebookstarter.com/click.php?lid=1&af=coastline Visit
Web-Source.net to sign up for a complimentary subscription
to Etips and receive a copy of the acclaimed ebook, "Killer
Internet Marketing Strategies." http://www.web-source.net |
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